Apple's brand value fell by 20 percent, according to a survey by Millward Brown research company.
The device pairs with a Lumia handset via near-field communication and alerts owners when they leave the house without tagged items.
Tech companies dominate a new list of the world's most valuable brands, with Apple taking the top spot -- but Google and Samsung are close behind.
A deal between Boeing and Liquid Robotics, worth hundreds of millions of dollars, means fleets of seafaring robots will augment existing military aircraft and ships in monitoring the seas.
The iPhone maker is again No. 1, according to the 2013 BrandZ report, but some of its tech rivals are rising at a faster clip.
Weeby thinks the way to hire superstar engineers in hypercompetitive Silicon Valley is to pay them like superstars, to the tune of $1 million over four years, and be totally transparent about it.
Shares in the world's most valuable company rose during Tuesday's event, climbing 4.8 percent to a high of $103.08, before calming as the presentation drew to a close.
Is Apple really going to compete with the high-end watch brands? Some speculate that most of the Apple Watches will be pricey.
The latest smartphone in Verizon's Droid franchise will boast rapid charging as its marquee feature.
A new app called MiQueue aimed to use crowdsourcing to let anyone see the wait times at all Apple stores for the new iPhones. But Apple said no go.