The company is sharing information with telecom companies on how particular ads prompt people to buy new mobile devices or switch carriers. Other industries may follow.
The global rollout of the ads program allows any marketer to target users who have already expressed interest in their brands outside Twitter with relevant promoted tweets.
The social network is opening up its custom ad tool to third-party ad managers, which means more companies can use Facebook to reach already existing customers.
The information network says it's ready to help marketers sync their TV ad campaigns with Twitter.
A W3C working group will proceed with its existing draft standard for governing how browsers tell advertisers that people don't want their online behavior tracked.
While much of the world is just getting its hands on the LG G3, Korea may already be advertising a refreshed model.
During the open period for voting on changes in Facebook's data use policy, the company's privacy executives field questions in a live Web Q&A -- but don't explain much.
The company's latest acquisition adds advertising retargeting technology.
Select Twitter advertisers can now use the Lead Generation Card to sign up new customers -- no forms required.
CEO Marissa Mayer reportedly overslept and arrived two hours late for the event. Her late appearance apparently upset attendees, including the CEO of one of the world's four largest ad firms.