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Yahoo is now looking toward what might have been seen as an unlikely source (before today) for online advertising: Google.
The rise of ads that follow users around the web is helping fuel the rise of subpar content--though maybe not for long.
New policy will prevent ad networks from tracking users' browser activity, a move one ad exec called a "nuclear first strike."
The Facebook-owned entity has hooked a really big fish in the advertising world.
During the open period for voting on changes in Facebook's data use policy, the company's privacy executives field questions in a live Web Q&A -- but don't explain much.
Are women about to get more promoted tweets for cosmetics, while men get power tools?
A new manifesto from an ad-blocking company Eyeo tries to build support for the idea that some ads are OK. That's good for its business, since big advertisers pay to get on its whitelist.
The telecommunications giant is selling the assets to Cerberus, but will get a 47 percent stake in the new venture.
It unveils "interest targeting," in which advertisers can pay to put tweets in front of users based on their interests. That's potentially a much larger group than advertisers could previously address.