The Korean electronics giant shows off its latest gadgets during a press conference at the Mobile World Congress show in Barcelona, including the much anticipated Galaxy S5, and two wearable devices, the Gear 2 and the Gear Fit.
Samsung's 36-second trailer appears to promise all of life's best moments, to the power of five.
Samsung took the stage at IFA in Germany on Wednesday to debut the new Galaxy Note 3, the Galaxy Note 10.1, and a smartwatch called the Galaxy Gear.
Samsung's fifth Galaxy S smart phone is all-but-confirmed to be arriving later this month.
The Korean giant's March event to unveil the Galaxy S4 drew ire and criticism, but it says it has learned its lesson for this week's launch.
From good to bad to downright weird, modern tech press events are spectacles. Samsung has put out some great products but struggled to nail their introductions. So did Samsung pull off this highly anticipated debut?
Jeremy, the "secret messenger" of this week's Galaxy S4 launch event, takes a box home with him and tells his dog that whatever's inside is his favorite color.
Chances are good Samsung will debut the successor to last year's Galaxy Note.
Motorola and Dolce & Gabbana teamed up last year to bring you the gold Razr V3i, but you had to be an A-lister to get hold of it. Now you can buy it down the high street
A new image for Samsung's upcoming Unpacked event suggests a simpler, flatter interface for the next Galaxy smartphone.