Online reservations for the new iPhones have shot past 100,000 at China's second-largest mobile carrier, reports Bloomberg.
If accurate, that's double the number of iPhone 6 and iPhone 6 Plus units sold during launch weekend in the US and elsewhere.
One e-commerce site allegedly accounts for 2.3 million reservations alone, according to Chinese media.
The reservations are reportedly spread across China's three major mobile carriers and various retailers, with the 64GB iPhone 6 and iPhone 6 Plus models proving the most popular.
Chinese authorities issue license to Apple allowing the latest version of its device to be used on the country's wireless network in the world's largest smartphone market.
With the new iPhones not yet available in China, individuals are scooping them up through other sources and then reselling them at high prices, says Bloomberg.
With no arrival date for Apple's latest iPhone, China's largest carrier will focus more on cheaper, unsubsidized phones.
China -- the largest smartphone market in the world -- was among the countries that got dibs on the new iPhone for launch weekend last year. The country's exclusion this time around has yet to be explained.
Reservations surged past the 100,000 mark on the phone's first day of preorders at China's No. 2 carrier.
Apple fans, already waiting for the next big thing, may have paused on buying an iPhone as they wait for the large-screen iPhone 6, expected in coming months.