Ultrabooks are always going to be compared to Apple's MacBook Air. That's a fact of life. So, can they match the Air's pricing and build quality?
Intel has provided an Ultrabook release schedule, which points to the inclusion of technologies like USB 3.0 and Thunderbolt inside "insanely sleek" systems.
Customers can soon make payments by tapping special credit cards or smartphones against new laptops. The system will work with Google Wallet.
Toshiba and Best Buy are getting together to roll out the cheapest Ultrabook yet, dipping just below the $800 mark.
Lenovo offers one of the first hints of Ultrabook laptop pricing in 2012. A future ThinkPad Ultrabook will fall further into mainstream laptop pricing territory, according to a report.
Intel's "Haswell" chip will likely power future MacBooks and Ultrabooks and squeeze in even more performance into sub-one-inch laptops as well as tablets.
The only sometimes reliable Web site Digitimes says the companies have cut ultrabook orders by 40 percent through the end of 2011.
Toshiba Portege Z830 series ultrabook will start at $899, well below the price of Apple's least expensive 13.3-inch MacBook Air.
Ultrabooks' share of the laptop market is expected to jump in the coming years but price remains a challenge, according to IHS-iSuppli. Windows 8 will also be crucial to spurring the market.
Chipmaker's Ultrabook will attempt to mainstream designs similar to Apple's MacBook Air. Like the Air, Ultrabooks will also have tablet-like attributes.