After almost two years playing second fiddle, the South Korean electronics giant reclaimed the top spot as the world's largest UHD TV panel vendor.
From flat to curved, and flat again, Samsung's latest bendable high-tech TV is all about giving you options. Hit play to see the flat-to-curved mechanism in action.
Samsung is keeping the curved-screen faith, telling crowds at IFA 2014 that it's tripled its line-up of curved TVs.
The 31.5-inch Samsung U32D970Q will set you back $2,000, but comes equipped with plenty of inputs and nifty features.
The Korean tech giant wants to persuade you to fork out for 4K by offering movies and TV shows from Amazon and Netflix in eye-watering detail.
For the last few years 4K "Ultra HD" televisions have been displayed at CES, but in 2015 they'll dominate -- not just on the show floor, but on showroom floors everywhere throughout the year.
The Chinese company's SEUY04 series is now available in three screen sizes, including a newly announced 65-inch version for $2,999 -- two grand less than mainstream competitors.
The BBC and Sky are teaming up to promote 4K ultra high definition television with a 'UHD ready' sticker.
At CES, Hisense showed off a range of new Android-based televisions, tablets and smartphones to preview what consumers will see in 2014.
At CES in Las Vegas, Samsung shows off its 105-inch Ultra High Definition 4K curved TV. The large curved screen offers a wider field of view, an auto depth enhancer, and a 3D effect without the glasses.