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The more expensive of Uber's services -- it uses professional drivers -- expands options for fans of the ride-hailing service, but rival taxi drivers won't be as cheery.
Uber slashes prices for its UberX tier in New York City by 20 percent, but drivers are left making less money per ride.
UberX drivers in Sydney are now being issued with warning letters from the government threatening legal action and significant fines if they continue to drive for the ridesharing service.
The battle between Uber and the authorities has escalated, with the Victorian Taxi Services Commission saying it will prosecute "repeat offenders" caught driving for Melbourne's UberX ridesharing service.
The peer-to-peer car service says it's now cheaper to order an Uber with your friends than it is to take the bus in its US cities.
The ride-sharing service tries cutting fares in Los Angeles and San Diego by 30 percent. If the lower prices increase demand substantially over the next two weeks, UberX will keep them low.
UberX gives out free rides in St. Paul, Indianapolis, and Phoenix shortly after Lyft announces its launch in two of those cities.
The car-hire firm has brought a less expensive version of its service to the U.K. capital for those who don't want to pay a premium for a ride in a luxury car.
The service, which uses hybrid vehicles and charges less than for traditional vehicles, will now have reduced wait times, thanks to more cars on the road.
State transport regulators in Australia have gone undercover in an attempt to fine UberX drivers for ridesharing, but Uber has thwarted these attempts by blocking their mobile phones from accessing the service.