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The peer-to-peer car service says it's now cheaper to order an Uber with your friends than it is to take the bus in its US cities.
The car-hire firm has brought a less expensive version of its service to the U.K. capital for those who don't want to pay a premium for a ride in a luxury car.
The ride-sharing service tries cutting fares in Los Angeles and San Diego by 30 percent. If the lower prices increase demand substantially over the next two weeks, UberX will keep them low.
UberX gives out free rides in St. Paul, Indianapolis, and Phoenix shortly after Lyft announces its launch in two of those cities.
The service, which uses hybrid vehicles and charges less than for traditional vehicles, will now have reduced wait times, thanks to more cars on the road.
Looking to help ease the costs of driver background checks and insurance, the on-demand car service adds a new fee to customers' bills.
Ousting UberX as the ridesharing leader, Lyft currently operates in more US cities than any other peer-to-peer rides-on-demand platform. To celebrate, it's slashing prices.
CEO John Zimmer says the peer-to-peer car service has doubled the number of rides it's given in the last month, despite its competitor's promotional efforts.
Days after raising $250 million in funding, the ride-sharing service announces a nationwide price cut.
The Washington D.C. Taxi Commission outlaws UberX because it uses mid-size vehicles without a meter, which supposedly causes unfair competition to taxicabs.