6 Results for



Kickstarter science: beware the marketing hype

Yet another alleged "miracle" product has hit Kickstarter, but we're still some time away from a handheld food-analysing spectrometer.

By April 30, 2014


Stereo 3D devices can be such a headache--literally

A study out of Berkeley finds that a phenomenon called vergence-accommodation--focusing on both the distance to a screen and the content in front of or behind that screen--can lead to discomfort, fatigue, and headaches.

By July 21, 2011


Spinmeisters sound off on Apple's communications breakdown

Apple's handling of the iPhone 4 antenna problem has, to put it charitably, not gone over well. We went to some PR experts to ask them what they would do.

By July 14, 2010


If a mosquito bites in Sub-Saharan Africa, grab your cell phone

The CellScope might revolutionize the speed and ease with which we diagnose and screen for malaria, tuberculosis, and more.

By August 4, 2009


Bruce Schneier's new view on Security Theater

At the RSA Conference this week, security expert Bruce Schneier offered a revised--and more mature--opinion of the role of so-called Security Theater as part of a new conceptual foundation for the psychology of security.

By April 9, 2008


Understanding the market

Why doesn't Apple do what I want?!

By October 10, 2007