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YouTube brings skippable ads to mobile devices

As it negotiates a big shift to mobile, the Google unit says it is now serving up TrueView ads on smartphones and tablets. Viewers skip video ads after 5 seconds, and advertisers pay only when viewers let an ad play out.

By August 22, 2012


YouTube unveils option to skip past video ads

Site's new TrueView video ads will give YouTube users the option to skip past an ad after the first few seconds or choose which ads they want to see while watching certain videos.

By December 3, 2010