The company is still making billions, but some analysts fear Google's cash cow -- desktop search -- is becoming outdated. Can the company kick its mobile search business into high-gear? Google says it already has.
Google's latest tweak to display ads will show you new app-download ads, as the company pushes advertisers to focus on mobile.
As it negotiates a big shift to mobile, the Google unit says it is now serving up TrueView ads on smartphones and tablets. Viewers skip video ads after 5 seconds, and advertisers pay only when viewers let an ad play out.
Site's new TrueView video ads will give YouTube users the option to skip past an ad after the first few seconds or choose which ads they want to see while watching certain videos.