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The microblogging site picks up another TV-focused analytics company to aid in its quest to be a top advertising platform for media companies.
Twitter puts its #Music app on the on-demand streaming music service, letting users listen to songs that are trending and follow favorite new artists to get playlists and alerts about new releases.
The app, which launched just six months ago, has been considered part of the social network's plan to transform itself into a media platform.
Marketing exec Bob Moczydlowsky has been hired to lead expansion of the microblogging service's nascent music platform, according to AllThingsD.
Having a "Trending" feature is definitely more than a trend in social media land.
The Video Music Awards netted more than 19 million social-media mentions last year, but this time the Viacom network is focusing on the quality and media side of the show's social media.
Kanye West goes on stage to upstage Taylor Swift at Sunday's MTV Video Music Awards. Instantly, hundreds of thousands of tweets go out about it. Is this a future advertising opportunity?