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Save the cheerleader, save the world...again? Ordinary citizens with extraordinary powers return to NBC, as does "Heroes" creator Tim Kring, with a 13-episode miniseries "Heroes Reborn."
The "transmedia" sci-fi game Defiance goes on sale today, with the first episodes of the show to air on 18 April.
"Top Hollywood talent to create linear video content" for Activision's online service inspired by Modern Warfare 3; it's unclear if the series will be live-action or animated.
Tribeca Film Institute launches effort aimed at enabling indie filmmakers to create multimedia projects that tackle important social issues.
At SXSW, author Frank Rose talks to CNET about his book that looks at the way the Internet is empowering new kinds of two-way storytelling.
Unable to resist a good marketing opportunity, the Web standards group is promoting itself and its new Web technology. What HTML5 actually means, though, remains vague.
Film has been king in Tinsel Town for decades, but a new form of storytelling known as transmedia is forcing studio executives to rethink the way a complete story is packaged.
I'm en route to the Marketing 2.0 conference in Paris where marketing executives are presenting and discussing the latest trends in their field. In a way, the story of the conference is the story of marketing itself.
Over the years, the innovation and investment that went into 3D immersive environments like Second Life has gone increasingly to social games and kids worlds.
At least half a dozen of the virtual desktops are now struggling to find a market. They remain positive, but analysts are skeptical.