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The "transmedia" sci-fi game Defiance goes on sale today, with the first episodes of the show to air on 18 April.
Film has been king in Tinsel Town for decades, but a new form of storytelling known as transmedia is forcing studio executives to rethink the way a complete story is packaged.
Save the cheerleader, save the world...again? Ordinary citizens with extraordinary powers return to NBC, as does "Heroes" creator Tim Kring, with a 13-episode miniseries "Heroes Reborn."
"Top Hollywood talent to create linear video content" for Activision's online service inspired by Modern Warfare 3; it's unclear if the series will be live-action or animated.
At least half a dozen of the virtual desktops are now struggling to find a market. They remain positive, but analysts are skeptical.
Tribeca Film Institute launches effort aimed at enabling indie filmmakers to create multimedia projects that tackle important social issues.
Unable to resist a good marketing opportunity, the Web standards group is promoting itself and its new Web technology. What HTML5 actually means, though, remains vague.
I caught a few of the later sessions today at the Emerging Communications (eComm) conference in Mountain View, and the program was pretty good.
I'm en route to the Marketing 2.0 conference in Paris where marketing executives are presenting and discussing the latest trends in their field. In a way, the story of the conference is the story of marketing itself.
At SXSW, author Frank Rose talks to CNET about his book that looks at the way the Internet is empowering new kinds of two-way storytelling.