The social network is providing advertisers with a more scientific way to reach potential customers.
People with so-called super-autobiographical memories appear to share certain traits--left-handedness, for example.
Expressions of approval on the social network can accurately predict personality traits, sexual orientation, and intelligence, researchers say.
Star Wars teams up with Angry Birds in a new edition in which the birds assume the traits of Luke, Leia, Han, and the rest of our beloved heroes.
GMC envisions a small vehicle with some big truck traits.
We're happier with our robot vacuum cleaners when they show some character, say researchers from the Netherlands. But they have to have the right traits.
Researchers create a tool they say can predict character traits such as dominance and meanness with an accuracy above 90 percent. It can also tell you where you land on the scale of perceived attractiveness.
Gregor Mendel is the subject of a Google Doodle. The 'father of modern genetics' noted laws of inherited traits in pea plants, but his work would not be recognised until after his death.