Apple has paid more $200 million to buy Topsy, a company that develops tools for analyzing tweets and Twitter traffic, according to the Wall Street Journal.
By ingesting all of Twitter, Topsy becomes a top destination for deep dives into social data.
Anyone wanting to get ahead of the latest hot topic can use Topsy Pro Analytics to identify terms as they begin to accelerate on Twitter, but before they officially become "trending."
With Twitter's blessing, Topsy launches a new product that turns tweets into a bigger-picture view specifically for marketers and trend watchers.
The Topsy Turvy Pan from Wilton offers a tiered look, with a little extra fun.
Intellectual property companies live in a hellish world of epic legal battles, rollercoaster stock rides, and fanatical investors. But their technology helps make almost all your gadgets work the way they do.
More than 70 percent of tweets about the event were neither positive nor negative, according to Crimson Hexagon. Could this mean Apple's ability to dazzle us with its iPhone announcements has come to an end?
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data.
Snark, humor, and free goodies resonated most with Twitter users during the Cupertino company's Tuesday event in San Francisco.
The social network puts more emphasis on news, Vuzix sells its own version of Google Glass, and Microsoft provides new tools to track Santa with NORAD.