Assuming the company gains control of such top-level domains as .search, .app, .blog, and .cloud, it doesn't seems to want to restrict their use to its own products.
Joining other social networks, like Facebook and Twitter, the virtual pinning site rolls out a new feature that certifies user accounts.
Some top-level job changes are in store for the Internet Corporation for Assigned Names and Numbers come July 1.
There's plenty of weirdness besides .lol and .ninja, including the long-awaited official online home for a .unicorn and others that make Crave's Eric Mack say .WTF?
Demand Media, that purveyor of eHow and other spammy sites, is making a frontal assault on new TLDs like .army and .navy.
It's too late to apply for new TLDs, but Google applied ahead of the deadline to lock down domains for its core products... and to provide some opportunities for hilarity.
Vote means domains will be able to end in almost any word, allowing companies to turn their brands into Internet extensions.
Al Gore and his philanthropic organization, the Alliance for Climate Protection, are supporting a group applying for the top-level domain .eco.
New GTLDs may be on the way.
London joins New York and Berlin today with a local top-level domain, .london, but concerns remain over the expense of new TLDs.