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Alibaba's Tmall online marketplace for consumers in China plays host to retailers like Apple and Nike, which pay Alibaba a commission on all sales. Amazon decides to suck it up and join the list.
Tmall is a major shopping Web site in China with more than 70,000 merchants, and now Apple is getting in on the mix.
The e-commerce giant launches Tmall Box Office, pegged to be China's Netflix -- as the real Netflix struggles to expand into the country.