Being named the worst company in America two years in a row was a wake-up call for the video game maker. Interviews with current and former executives, employees and partners show how EA changed the way it worked as it tries to redeem itself.
Despite a strong showing from Xbox One exclusive Titanfall -- which captured the top spot in March software sales -- Microsoft's system can't keep up with the PlayStation 4.
Getting EA's employees to change the way the video game maker did business took more than just a couple of speeches and some new rules.
An unofficial price cut and a new pack-in game makes the Xbox One price competitive with Sony's PS4.
That's the word from publisher Electronic Arts, which says the game needs some tweaking before it can hit store shelves.
After a midnight launch in Sydney, the highly anticipated online multiplayer mech game is available locally.
According to Microsoft, the current issues with Xbox Live aren't being caused by high demand for Titanfall after all.
Access to the online gaming service is listed as "limited" as much-anticipated first-person shooter debuts.
Twitch and Titanfall explode onto the Microsoft Xbox One to share your gameplay when you say, "Xbox, broadcast."