Apple decides to plug its environmentalist credentials in new ad, with the mellifluous tones of its CEO describing the company striving to be a better citizen.
In rare fit of pique, Apple's CEO slams a new book about the company and its performance since Steve Jobs left.
In a response to a shareholder suggestion that Apple stop its environmentally friendly initiatives, the typically temperate Apple CEO draws a blunt line in the sand.
A brief excerpt of an ABC interview with Apple's CEO discusses Apple's penchant for keeping things under wraps, and touches on sapphire and NSA surveillance.
With the help of a $2.8 million bonus, the power tech company's CEO pulls in slightly more in total compensation this year compared to 2012.
Apple has "big plans" for 2014, promises Tim Cook while praising the "innovation" of the iPhone 5S, iOS 7 and the new Mac Pro.
John Sculley, once chief executive at Apple, says Steve Jobs' replacement is doing very well in his new role.
Activist investor Carl Icahn wants a heaping helping -- $150 billion -- of stock buyback from Apple.
CNBC's David Faber says the two will get together next week to talk about Apple's share buyback program, though he didn't say how he learned of the major meeting.
Apple's CEO has joined Twitter, as part of a company-wide push promoting its latest products.