Or maybe it turns mini-movies into artistic expressions. Whatever the case, it's pretty cool.
"Supercalifragilisticexpialidocious" sounds like a dark-arts incantation in a new video version of the song from YouTuber Andy Rehfeldt.
CNET's Shara Tibken had on her finest '80s garb, but she didn't take into account the Apple fan fervor when she signed up to be an extra in the new Aaron Sorkin film.
Colin Firth and newcomer Taron Egerton take on Silicon Valley supervillain Samuel L. Jackson with an arsenal of cool gadgets, a stiff upper lip and a fistful of bruising action scenes.
Trying to coax consumers toward a world beyond smartphones, camera makers at the CP+ trade show reveal plans for dramatically better premium products.
Scheming nobles, dragons and lopped-off heads will appear the size of houses when the HBO show arrives on the biggest of screens.
Apple is boosting Beats by buying a music-measuring service, Starbucks will charge your phone by magic, and the X-Files could return.
The film, written by Aaron Sorkin and directed by Danny Boyle, is on location at the former Apple CEO's childhood home in Los Altos, Calif.
You pay a premium for these high-end slates, but the cream of the crop comes at a cost.
Technically Incorrect: JJ Abrams, director of the next "Star Wars" movie reveals that his good friend and Apple's chief designer offered a suggestion as to how to make the lightsaber more dynamic-looking.