Much the way Apple took the reins of advertising on iOS with iAd, Google has a plan to replace third-party advertiser-tracking cookies with a proprietary identifier called AdID.
New policy will prevent ad networks from tracking users' browser activity, a move one ad exec called a "nuclear first strike."
They aren't the only way advertisers and other companies track us, but third-party cookies are the most prevalent Web-tracking technology. Their benefit to users is questionable.
How Microsoft's new browser will keep you safe.
Microsoft's new Windows 10 browser should be able to save your website passwords, a necessary option since it won't support third-party password extensions.
Concerned about privacy, three Democrats in the US Senate are asking the FCC and FTC to investigate Verizon's use of "supercookies" to track the online activities of millions of mobile customers.
Sense's Mother home automation hub announces that it's opening its API at CES 2015.
The company is working a tracking technology that would extend to mobile devices and the Xbox, says AdAge. But will the cookie crumble away without a fight?
Before you sync your iCloud or reinstall your apps, you need to lock down your iPhone or iPad. Here are seven important tweaks (and more) you can set to bolster your privacy.
Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.