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Much the way Apple took the reins of advertising on iOS with iAd, Google has a plan to replace third-party advertiser-tracking cookies with a proprietary identifier called AdID.
New policy will prevent ad networks from tracking users' browser activity, a move one ad exec called a "nuclear first strike."
The company is working a tracking technology that would extend to mobile devices and the Xbox, says AdAge. But will the cookie crumble away without a fight?
They aren't the only way advertisers and other companies track us, but third-party cookies are the most prevalent Web-tracking technology. Their benefit to users is questionable.
Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.
AVG PrivacyFix, Bitdefender TrafficLight, and the Electronic Frontier Foundation's Privacy Badger identify and block ad networks and other entities that track your Web activities.
A future release of the browser blocks third-party cookies by default on desktops, ignoring advertiser complaints, while both desktops and Android Firefox get several under-the-hood improvements.
The Interactive Advertising Bureau blasted plans for Firefox to block third-party cookies by default, a move designed to better reflect user privacy concerns.
There are as many causes as there are potential solutions for the browser's failure to relaunch. It's simpler to click the error message's Restore option than to troubleshoot the glitch.
According to the latest documents from Edward Snowden, the NSA and its British counterpart see smartphones and the data being pulled from popular apps as a "golden nugget" of spy resources.