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Much the way Apple took the reins of advertising on iOS with iAd, Google has a plan to replace third-party advertiser-tracking cookies with a proprietary identifier called AdID.
New policy will prevent ad networks from tracking users' browser activity, a move one ad exec called a "nuclear first strike."
They aren't the only way advertisers and other companies track us, but third-party cookies are the most prevalent Web-tracking technology. Their benefit to users is questionable.
Sense's Mother home automation hub announces that it's opening its API at CES 2015.
The company is working a tracking technology that would extend to mobile devices and the Xbox, says AdAge. But will the cookie crumble away without a fight?
Before you sync your iCloud or reinstall your apps, you need to lock down your iPhone or iPad. Here are seven important tweaks (and more) you can set to bolster your privacy.
Interactive Advertising Bureau CEO Randall Rothenberg calls the effort to determine which cookies should be blocked or allowed a "Kangaroo Cookie Court" that will hurt small Internet publishers.
AVG PrivacyFix, Bitdefender TrafficLight, and the Electronic Frontier Foundation's Privacy Badger identify and block ad networks and other entities that track your Web activities.
A future release of the browser blocks third-party cookies by default on desktops, ignoring advertiser complaints, while both desktops and Android Firefox get several under-the-hood improvements.
The Interactive Advertising Bureau blasted plans for Firefox to block third-party cookies by default, a move designed to better reflect user privacy concerns.