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MTV's new social activism network debuts quietly, using the distributed community platform that Viacom launched after investing in Tagworld.
Despite initial concerns about how secure the social-networking developer standard would be, the media giant says its community-site platform will implement OpenSocial compatibility soon.
The Web phenomenon began a new phase with the debut of developer platforms like Facebook's that gave sites both tech cred and popular appeal.
The Viacom division has launched a mobile-centric initiative to bring nontraditional reporting to the 2008 election.
Media conglomerate's head says antipiracy efforts "will usher in an unprecedented period of creative output across the globe."