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New Atlas platform expected to help marketers better target and measure their ads, according to the Wall Street Journal.
Samsung's US wing was troubled this week when its Korean office released somewhat stark ads mocking Apple. Tomorrow, it launches its own attack. It's a little more subtle. A little.
In hopes of creating a new revenue stream, the e-commerce site is launching an ad network to place targeted ads in front of its mobile customers.
Spotify's 30 million nonpaying listeners will start seeing prompts to watch a commercial in exchange for 30 minutes of ad-free mobile music, plus "video takeover" spots on their computers.
The "YouTube for audio" is the latest streaming-music site to tout new ways artists can commercialize. Of course, for its 175 million monthly listeners, that means commercials.
Microsoft says its Surface Pro 3 is a better option for people who want a laptop replacement and the freedom to go mobile.
The world's largest social network is offering developers a way to sell virtual items to its users.
Facebook's operations chief warns that users might banish traditional advertising the way they ignore annoying friends. Precise targeting means it doesn't have to be that way.
Revenue for digital music held steady in the first half of the year, but streaming services appeared to get richer at the expense of downloads, according to data from the RIAA.
Don't care for that car ad? Soon, Facebook will explain why it's there -- and give you the power to tune out those kinds of pitches.