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The Qatar-based phone company is the first to open for business since the Asian country's military dictatorship dissolved three years ago.
The company's Telcel subsidiary will sell Alcatel One Touch phones with Mozilla's browser-based operating system.
Mobile network operators at Mobile World Congress press for better government treatment, fewer free services, and no unlimited data plans.
Sure, the high-end smartphone market is stuffed with iOS and Android, but demand for low-cost phones gives Mozilla and its browser-based OS a chance to chow down.
Thanks to Singapore-based startup U2opia Mobile, users of low-cost phones in areas devoid of a mobile data connection will be able to access a stripped-down version of the social network.
The Spanish company's new Firefox OS phone will include a "high-performance processor" and can run Google's Android operating system, too. The company hints it could use an Intel processor.
The Spanish carrier has a lot riding on Mozilla's mobile OS. Its director of open Web devices reveals Latin America sales data that show Firefox OS has a shot at becoming the third mobile OS.
Among additions to the new browser-based OS are support for MMS, keyboard autocorrect, and a home screen that makes it easier to find apps. Also new: broader carrier plans for Firefox OS.
Mozilla may have figured out a way to get its shiny orange and blue Firefox phones into the hands of fans in the U.S. and U.K. But that doesn't mean that analysts are any less skeptical about its chances.
The nonprofit organization is trying to give programmers better tools for writing Web apps for its mobile operating system.