A new 400mm supertele is just the beginning. Canon also says it plans a replacement for its 100-400mm zoom and new compact models using diffractive optics.
Here are some tips to take photos of the upcoming supermoons in all their glory.
In addition to a lighter, faster and probably better version of its fast pro lens, Nikon also updated its 1.4x teleconverter.
If you've never had a chance to visit London, zooming around the city in the world's largest panoramic image might be the next best thing.
They say you get what you pay for, and in the case of Nikon's new telephoto lens, your pockets had better be pretty deep indeed.
Its new 18-35mm lens comes in at a more reasonable price for buyers of that camera.
Videographers will get better color from Canon's high-end SLR with an update coming in 2013. Also: an autofocus improvement for supertelephoto fans.
Sigma has announced two new teleconverters for Sony mount telephoto lenses, the APO Teleconverter 1.4x EX DG and the APO Teleconverter 2x EX DG.
Four new converters will help those who want better telephoto, macro, or wide-angle abilities from their existing Lumix G lenses.
Early reviews of Canon's 1D Mark IV SLR by professional photographers indicate Canon could be on its way to shaking a reputation for sub-par autofocus.