Taking a leaf out of Sigma's book, Tamron's first standard primes have metal bodies and an upscale feel. All but one of the product shots were taken with one of these two lenses.
Tamron's first non-macro primes, a 35mm f1.8 and 45mm f1.8, look promising and serve to launch a new generation of lenses.
Ahead of Photokina, the Japanese lensmaker announces a coming 15-30mm model that combines a fast f2.8 aperture with image stabilization.
From CX to full-frame, Tamron's releasing several lenses next week.
Lenses with 16-300mm and 28-300mm zoom ranges could appeal to travel photographers and others who want an all-in-one design.
The company's August lens offerings consist of a well-priced 200-500mm f5.6, second-generation 24-70mm f2.8 and midrange 24mm f1.8.
The third-party lensmaker's new supertelephoto won't cost much more than an earlier 200-500mm model with no image stabilization.
When it ships, the new lens will offer long-range sports and wildlife shooters some new competition, but it's not as fast a supertele as some rivals.
The non-weather-sealed version of the lens is imminent.
Have an X-mount camera? Here's what you have to look forward to.