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It's another play in mobile for the social network, this one focusing on commerce.
The social-networking giant is paying for the company's five employees, not its technology.
The social network knows that if it can't get its mobile act together, revenue may well take a hit. So it's busting out the wallet to scoop up talent and technologies.
The stock market is an unforgiving place these days. So why not help shape the blizzard of coverage that's set to take place later this week?
A new ad network and more ways to sell you things through your phone are among the developments you should expect to see in the coming year.
Facebook has been cranking up its efforts to generate cash in recent months, although few of those efforts will show up in the company's third-quarter results on Tuesday.
Mark Zuckerberg will wield near total control over Facebook's future. Some fear that once the hype dies down, the situation could lead to problems no one will be able to do anything about.
Facebook is about to pull off a record-setting IPO, but Mark Zuckerberg will then need to satisfy added pressures on the company to boost its bottom line.