Bose has always taken great pride in its technical innovations and the quality of its products. But new CEO Bob Maresca is betting on a new approach to get Bose to the next level: telling people what this secretive company is all about.
James De La Vega claims "You are more powerful than you think" is his line that's been appropriated for the iPhone 5S.
Apple's iPhone event invite came with the mysterious tagline "Hey Siri, give us a hint." But if you actually ask Siri to give you a hint, her answers get a bit snide.
Google dumps decades-old red button "M" badge for logo that sports a rainbow of colors encircling the familiar "M."
Funny Or Die decides it must express its truth about the potential Comcast-Time Warner merger. The new Comcast tagline? "We don't give a f***."
The famous actor feels moved by the progress the government agency is making, and their excitable Twitter exchange helps create a brilliant tagline for the future.
Invitations have been sent to press for an announcement on that date, the tagline "Note the date" giving a clanging clue as to what we can expect.
Here's a satirical "ad" that aims to expose some of the inner thinking of your local cable company. Tagline: You won't like it and there's no other option.
A science project to warm the cockles of a xenomorph's acidic heart: The first smartphone satellite will test the "Alien" tagline so you don't have to.
As the Alien tagline goes, no one can hear a scream in space. But then again, no one's ever put this to the test ... until now.