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AOL buys ad firm Tacoda

Time Warner's Net unit adds a behavioral targeting firm to its advertising arsenal.

By July 24, 2007

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Just how targeted can that targeted ad be? Ad networks set new guidelines

A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.

By April 11, 2008

Article

New spin on search ads

Tacoda Systems, a little-known tech company, is testing a system that lets marketers bid against rivals to reach targeted audiences as they surf the Web.

By May 5, 2004