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AOL buys ad firm Tacoda

Time Warner's Net unit adds a behavioral targeting firm to its advertising arsenal.

By July 24, 2007


Digital media investment firm hires AOL exec

Velocity Interactive hires Jorge Espinel, most recently leader of AOL's corporate strategy, mergers, and acquisitions work.

By July 22, 2008


33Across: The next generation of behavioral ad targeting

Like its competitors, the start-up is trying to help social networks such as Meebo goose their ad sales by identifying (and studying) members that are so-called influencers.

By June 23, 2008


Who wants to order a side of MenuPages?

A source tells CNET News.com that the restaurant menu directory site, around since 2002 (old!) has been acquired. Consider it a rumor for now.

By May 29, 2008


Just how targeted can that targeted ad be? Ad networks set new guidelines

A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.

By April 11, 2008


Report: AOL lays off 100 from ad unit

Redundancies in the Platform-A group for placing ads on AOL, third-party sites, and other advertising options are responsible for the cuts, the Wall Street Journal reports.

By April 18, 2008


Google, AOL execs: Opting out of targeted ads OK by us

As advocacy groups agitate for stiffer privacy rules for online advertisers, companies' chief privacy officers say they support better technological ways of escaping Web tracking.

By April 17, 2008


Undertone Networks raises millions to buy online ad upstarts

Undertone, one of the last independent online advertising networks, does not disclose terms of the deal, except to say it's worth more than $40 million.

By March 31, 2008


AOL ad exec gone in shakeup

President of AOL's Platform-A ad group replaced by another ad manager in shakeup at Time Warner company.

By March 11, 2008


AOL buys social network Bebo for $850 million

International growth is on the mind of AOL--an unexpected buyer. Youth-oriented social site Bebo is wildly popular in the U.K., Ireland, and New Zealand.

By March 13, 2008