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Velocity Interactive hires Jorge Espinel, most recently leader of AOL's corporate strategy, mergers, and acquisitions work.
Like its competitors, the start-up is trying to help social networks such as Meebo goose their ad sales by identifying (and studying) members that are so-called influencers.
A source tells CNET News.com that the restaurant menu directory site, around since 2002 (old!) has been acquired. Consider it a rumor for now.
A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.
Redundancies in the Platform-A group for placing ads on AOL, third-party sites, and other advertising options are responsible for the cuts, the Wall Street Journal reports.
As advocacy groups agitate for stiffer privacy rules for online advertisers, companies' chief privacy officers say they support better technological ways of escaping Web tracking.
Undertone, one of the last independent online advertising networks, does not disclose terms of the deal, except to say it's worth more than $40 million.
President of AOL's Platform-A ad group replaced by another ad manager in shakeup at Time Warner company.
International growth is on the mind of AOL--an unexpected buyer. Youth-oriented social site Bebo is wildly popular in the U.K., Ireland, and New Zealand.
Avenue A/Razorfish releases annual report on spending habits of online advertisers that explains why portals like Yahoo, Microsoft, and AOL boosted their search efforts and purchased ad networks last year.