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Just how targeted can that targeted ad be? Ad networks set new guidelines

A trade group representing ad networks like Tacoda and DoubleClick finalizes guidelines to prevent targeting ads toward "sensitive" topics like medical history, sexual orientation.

By April 11, 2008


Digital media investment firm hires AOL exec

Velocity Interactive hires Jorge Espinel, most recently leader of AOL's corporate strategy, mergers, and acquisitions work.

By July 22, 2008


AOL packs its bags for Manhattan, with emphasis on ads

One-time powerhouse will be Silicon Alley's latest resident, declaring this is the "final stage in AOL's transition...to a global, ad-supported Web company."

By September 17, 2007


Report: AOL lays off 100 from ad unit

Redundancies in the Platform-A group for placing ads on AOL, third-party sites, and other advertising options are responsible for the cuts, the Wall Street Journal reports.

By April 18, 2008


Undertone Networks raises millions to buy online ad upstarts

Undertone, one of the last independent online advertising networks, does not disclose terms of the deal, except to say it's worth more than $40 million.

By March 31, 2008


AOL ad exec gone in shakeup

President of AOL's Platform-A ad group replaced by another ad manager in shakeup at Time Warner company.

By March 11, 2008


Ad spending moving from portals to search, entertainment sites

Avenue A/Razorfish releases annual report on spending habits of online advertisers that explains why portals like Yahoo, Microsoft, and AOL boosted their search efforts and purchased ad networks last year.

By February 24, 2008


Yahoo-Blue Lithium click on Web display ads

Yahoo agrees to buy advertising network Blue Lithium for $300 million, a deal that adds to a string of industry acquisitions and signals a new direction for online ads.

By September 5, 2007


33Across: The next generation of behavioral ad targeting

Like its competitors, the start-up is trying to help social networks such as Meebo goose their ad sales by identifying (and studying) members that are so-called influencers.

By June 23, 2008


Google launches privacy channel on YouTube

Google starts public education campaign about its privacy practices on YouTube one day before FTC holds behavioral ad targeting event.

By October 31, 2007