The promotion lets buyers get their hands on phones and other mobile gadgets without a down payment, but the devices must still be paid off in full via monthly installments.
The carrier's "Smartphone Equality" initiative is meant to reward customers who pay their bills on time with deals ordinarily available only to those with solid credit.
The carrier is also guaranteeing that prices won't increase for customers on existing plans -- even if you're on a promotional program.
AT&T is in the process of eliminating service contracts and subsidies for its retail partners. But they will still be available at AT&T stores.
The Uncarrier march continues to pick up steam, but the growth is coming at a cost as the wireless carrier posts another loss because of its aggressive promotions.
T-Mobile, GameStop, Firehouse Subs and Acme are among the retail chains now accepting Apple's mobile payment system, according to AppleInsider.
T-Mobile's version of the flagship smartphone comes with a year's access to the streaming video service.
Can't afford the steep off-contract prices for Apple's new smartphones? T-Mobile joins other wireless carriers in aiming to make it easier for users to pay them off.
CNET's Marguerite Reardon takes a look at T-Mobile's new plan to entice wireless customers to jump ship from their existing carriers.
"I wouldn't rule it out," John Legere says about emulating Sprint's leasing model, but adds that there are no plans to roll one out in the near future.