The "Uncarrier" can finally compete toe to toe with the two biggest national carriers now that its 4G network can cover the same number of potential customers.
T-Mobile CEO John Legere and COO Mike Sievert share their thoughts on the wireless world via a word association game.
"Binge On," which incorporates services like Netflix, WatchESPN and even Verizon's Go90, is the company's latest move designed to shake up the industry.
In a segment on his show, sponsored by T-Mobile US, Colbert suggests that its phones be inserted up rear ends to alleviate constipation. Now that's a product endorsement.
At least for existing customers. T-Mobile is raising the prices for its different tiers, although they all come with more data.
The carrier's new "Never Settle" promotion will give Verizon customers a free phone to play with for 14 days and then pay Verizon's early termination fee for customers who switch over permanently.
Its new CellSpot device, part of the carrier's larger push to improve network coverage, acts as a mini cell phone tower in your home or office.
The carrier reportedly plans to let users stream certain services like Netflix to their smartphones, free from any limits on data. If true, the move could be an expensive one for the company.
The carrier is outpacing its national wireless rivals in subscriber growth. It also swings to a profit, but not by as much as Wall Street was expecting.
Smaller carriers may opt out of an auction of valuable wireless spectrum. That could give T-Mobile a better chance to scoop up spectrum and become a more potent rival to AT&T and Verizon Wireless.