T-Mobile offers competitively priced plans and extensive international roaming.
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The carrier continues its torrid pace of subscriber growth amid stiff competition in the wireless business.
But as one hand gives, the other takes away: The 10-gigabyte offering kills off an existing unlimited-data option at the same price.
In an interview, T-Mobile's chief operating officer spills the beans on a potentially attractive, alternative service plan and on its new cross-border program.
The company's promotion will allow people to call Mexico all they want, as well as use their devices in the country, free of charge until 2016.
US wireless customers now have new options to call and message family and friends in Cuba.
Prices for each line range between $10 and $16 depending on the number of accounts. T-Mobile is also bundling a free domain and Microsoft Office 365 services for any company paying for additional data.
The carrier is also guaranteeing that prices won't increase for customers on existing plans -- even if you're on a promotional program.
You'll also be able to call Canadian and Mexican numbers from the US at no extra charge. It's the latest in a series of programs as T-Mobile jockeys for better position.
For the ninth quarter in a row, T-Mobile has added more than 1 million net total customers. The question remains: will that be enough to take the No. 3 spot?