The promotion lets buyers get their hands on phones and other mobile gadgets without a down payment, but the devices must still be paid off in full via monthly installments.
T-Mobile says its Jump program is materially different than early upgrade programs its larger rivals offer and it wants to educate the customer.
T-Mobile CEO John Legere bashes AT&T's Next upgrade plan, calling it "smoke and mirrors" where customers pay more and get less.
John Legere says the iPhone has been selling well, but it's not the only reason for the company's recent success.
CEO John Legere says he wants to shake up a "stupid, broken, and arrogant industry." That kind of radical sentiment may win him some new fans.
T-Mobile took the wraps off the new Jump program, which allows customers on its device installment plans to upgrade their devices twice year. CNET writers Marguerite Reardon and Sarah Mitroff help make sense of the new plan in this FAQ.
T-Mobile CEO John Legere offers CNET a few more clues to its next move as it continues to upend the industry.
T-Mobile will allow customers to pay $10 a month to get early upgrades to new devices twice a year.
T-Mobile said it will a family plan for $100 that will allow four people to share a no-contract plan on the T-Mobile network.
CEO John Legere tells CNET that over the long term he's intrigued by the different combinations.