The chipmaker is putting more emphasis now on system-on-a-chip tech, which is used widely in smartphones and tablets, where the company's largely been absent.
Intel will beef up its system-on-a-chip design with quad-core variants and faster graphics.
The new Google TV platform taps Marvell chip but Google still has some work to do on the software side.
At its first press conference of the day at CES, Redmond says support for SoC is coming in the next version of Windows.
The CE4100 is designed to bring Internet content and services to digital TVs, DVD players, and advanced set-top boxes.
The company lost $4.2 billion in mobile last year but hopes these new chips will help turn that business around.
The chipmaker is expected to expand its smartphone partnership with Lenovo, introducing phones for both China and the global market in the coming weeks.
Ford's Sync in-car infotainment is about to turn eight, making it one of the most well-established on the market. With version three, it's been completely rebuilt from the ground up.
LG Electronics is set to launch a new mid-range phone that is, for the first time, powered by the company's long-rumoured, self-made application processor.
Ming-Chi Kuo blames delay on challenges created by new hardware and software development.