The chipmaker is putting more emphasis now on system-on-a-chip tech, which is used widely in smartphones and tablets, where the company's largely been absent.
Intel will beef up its system-on-a-chip design with quad-core variants and faster graphics.
The new Google TV platform taps Marvell chip but Google still has some work to do on the software side.
At its first press conference of the day at CES, Redmond says support for SoC is coming in the next version of Windows.
The CE4100 is designed to bring Internet content and services to digital TVs, DVD players, and advanced set-top boxes.
Intel is touting a future system-on-a-chip for low-cost PCs and tablets and a 64-bit kernel for Android 4.4.
LG's next flagship smartphone will be powered by Qualcomm's speedy new system-on-a-chip processor.
Broadcom's new HomePlug AV2-based power line chips offer up to 1.5Gbps and integrate Wi-Fi in an all-in-one system-on-a-chip approach.
Chip giant will host a coming-out party for Windows 8 tablets using its latest system-on-a-chip.
With the acquisition of Artisan Components, ARM will get 340 employees, plus facilities in California and India.