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CBS CMO George Schweitzer discusses his visit to SXSW and how CBS was the first to bring a new network television show to the festival.
Buzz Out Loud will be live-streaming and partying down from SXSWi. Here's how to get in on the action even if you won't be there!
Annual geek-culture confab has gotten so big that wide-eyed young start-ups thinking it's their ticket to fame may find it's like hoping to get a record deal by showing up at Coachella with a guitar.
Looking to make a splash among a smattering of competitors at the annual digital media festival, the group messaging service updates its app for the second time in two weeks.
The newest version of the browser will go live Monday--exactly one year after it was initially previewed. The company will throw a party at the festival in Austin, Texas, to celebrate.
Six Startup Buses are heading to South by Southwest Interactive. CNET's Daniel Terdiman is aboard one to find out how a couple dozen "buspreneurs" create viable businesses at 60 miles an hour.
Group-messaging underdog Fast Society has a lot of energy and a lot of heart--but at the biggest event of the year for the social-media world, will this be enough for the masses to notice?
Co-founders of Fast Society, an eager New York social app start-up, believe that the company's success at the Austin festival next month will indicate whether it will survive another year.
In what may take the record for the earliest a South by Southwest Interactive-related marketing campaign has been announced, the coolest photo-sharing app on the planet has partnered with an iced tea brand that's looking to reach younger audiences.