The company's August lens offerings consist of a well-priced 200-500mm f5.6, second-generation 24-70mm f2.8 and midrange 24mm f1.8.
We welcome the 16-80mm f2.8-4 lens, but at $1,070 it's sadly out of the reach of a lot of advanced amateurs.
The M.Zuiko 300mm f4 IS Pro is an excellent pro supertelephoto lens for the Micro Four Thirds mount.
When it ships, the new lens will offer long-range sports and wildlife shooters some new competition, but it's not as fast a supertele as some rivals.
Not to be left behind in the supertelephoto zoom department, Sigma literally one-ups one of its main rivals with the announcement of two different 150-600mm zoom designs.
The maker of binoculars and spotting scopes has a $145 adapter that turns your fancy smartphone into a camera with a supertelephoto lens.
The third-party lensmaker's new supertelephoto won't cost much more than an earlier 200-500mm model with no image stabilization.
At $11,799, the flexible supertelephoto lens remains out of reach of all but the wealthiest photographers. Some pros shooting sports and wildlife are bound to pay up, though.
Canon announces its second-generation 500mm and 600mm supertelephoto lenses will be much lighter--but also more expensive. Here's a look.
Videographers will get better color from Canon's high-end SLR with an update coming in 2013. Also: an autofocus improvement for supertelephoto fans.