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At $11,799, the flexible supertelephoto lens remains out of reach of all but the wealthiest photographers. Some pros shooting sports and wildlife are bound to pay up, though.
Videographers will get better color from Canon's high-end SLR with an update coming in 2013. Also: an autofocus improvement for supertelephoto fans.
A mammoth pro lens with a built-in 1.4x focal-length extender is set for a 2012 debut, but Canon isn't promising anything yet.
A major lens overhaul yields two new supertelephoto lenses and two prototypes. The SLR powerhouse clearly wants to keep pro shooters from defecting to Nikon.
Sometimes size matters, and bigger telephoto lenses make photos of distant animals possible. Nikon's 800mm f5.6 lens will doubtless have a big price tag, too.
Canon's 5D Mark II SLR is due for an update, and a California photographer might have stumbled across its successor in Kenya.
A built-in 1.4x extender pushes Canon's forthcoming 200-400mm zoom to a maximum of 560mm. Also: higher prices but lower weights for new 500mm and 600mm supertelephotos.
The electronics giant shows models of six forthcoming lenses at the PMA photo show. A supertelephoto 28-75mm model are geared for full-frame SLR cameras.
At the Photokina imaging show in Germany, the spotlight shines brightly on high-end gear from the likes of Canon, Panasonic, Samsung, and many others.
The electronics giant is pleased with its translucent-mirror camera designs, and it promises to sell a higher-end sibling to the a33 and a55 within a year.