It may not be surprising that appealing to our vanity works better than a biology lecture, but the extent to which the approach increases sunscreen use is sizable.
Corvette's exposed-weave carbon fiber is protected from the sun's harmful rays with a special clear coat.
Fruits and vegetables get stressed by too much sun, too--but spraying a calcium carbonate powder on them can help.
Venture capitalists and entrepreneurs try to predict the future of the social-media business. It looks a lot like what we have now.
If you really want to know how many calories that exercise burned, the BodyMedia Fit easily beats other popular trackers. But being an armband, rather than wristband, isn't particularly comfortable.
Researchers at UCLA suggest that by scanning people's brains, they can predict better than the people themselves what they will do in the future.
Don't forget to pack this week's freebies, which include a pocket-size wireless access point and a set of international travel plugs that work in the U.S., U.K., European Union, and Australia.
This successful Kickstarter project lets you make anything from printed circuits to brass earrings and molds for precision parts.
A device developed in Sweden changes color as the risk of over-exposure progresses to warn wearers when it's time to get out of the sun.
The ease with which gadgets allow bosses to corral employees on the beach and even in the sauna means that the majority of people now expect to have to work on vacation.