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It may not be surprising that appealing to our vanity works better than a biology lecture, but the extent to which the approach increases sunscreen use is sizable.
Corvette's exposed-weave carbon fiber is protected from the sun's harmful rays with a special clear coat.
Venture capitalists and entrepreneurs try to predict the future of the social-media business. It looks a lot like what we have now.
Fruits and vegetables get stressed by too much sun, too--but spraying a calcium carbonate powder on them can help.
They're too tiny to see, but a new form of light-sensitive nanoparticles could flood the world with solar power.
Researchers at UCLA suggest that by scanning people's brains, they can predict better than the people themselves what they will do in the future.
If you really want to know how many calories that exercise burned, the BodyMedia Fit easily beats other popular trackers. But being an armband, rather than wristband, isn't particularly comfortable.
Don't forget to pack this week's freebies, which include a pocket-size wireless access point and a set of international travel plugs that work in the U.S., U.K., European Union, and Australia.
This successful Kickstarter project lets you make anything from printed circuits to brass earrings and molds for precision parts.
We've seen a lot of solar activity in the last few months as the sun nears the active peak in its 11-year cycle.