And by us, we mean the press. We also talk about Pokemon Go (again) and the racist Twitter attack on "Ghostbusters" star Leslie Jones.
The service matches songs in your iTunes library with an "audio fingerprint" algorithm meant to improve on the current system.
CEO Tim Cook says the App Store's 2 million apps have been downloaded 130 billion times. Also, the company says there are 10 billion documents in iCloud Drive.
Apple also redesigns its subscription music service to have a cleaner look.
But most of them agree on a few things it can't ever replace.
That number is double the 6.5 million from last October as Apple's music business may finally be on the rise.
Tap to buy an item, and you could scarf up some extra storage.
For $9 per month, anyone in the US with an Internet connection can subscribe to the new Starz app, available for Apple and Android Mobile devices as well as for the new Apple TV and Chromecast.
The company continues its torrid pace of growth thanks to perks like its BingeOn unlimited video service, though things may slow in 2016.
Apple was late to the music streaming game, but it's gaining ground faster than rivals.