Retailer has cut a deal with Microsoft to set up space in its stores to showcase Microsoft's Windows, Surface, Xbox, and Office offerings.
Both companies are taking a page out of the Samsung playbook, which previously created a store-within-a-store at Best Buy to sell its mobile gear.
The latest Windows store-within-a-store is opening Wednesday, August 7, at the West LA branch of the big-box retailer.
Certain high-traffic Best Buy locations will remove a couple of aisles near the mobile department and replace them with a Samsung store-within-a-store, Geek.com says.
The company teams up with U.K. retailer Phones 4U to offer a store-within-a-store that comes with the "clean" look found in Apple Stores.
Target is reportedly working on bringing an Apple "store-within-a-store" to some of its locations.
The number of Verizon Wireless subscribers grew by 10 percent in the second quarter, the company announced Thursday. With the addition of 807,000 new customers, the joint venture between Verizon Communications and Vodafone Group now has about 28 million subscribers in the United States, according to Verizon. Denny Strigl, Verizon chief executive, in a statement described the growth as "strong" and due in part to the company creating hundreds of "store-within-a-store" Verizon outlets situated inside RadioShack stores throughout the country.
Three years ago, Tandy--RadioShack's parent company--was on rocky ground. Since that time, its has popularized the "store within a store" concept and gradually reversed its fortunes.
Compaq's store-within-a-store make good on an agreement announced last January.