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Brian Wong mines happiness (Startup Secret 55)

You can try to force people to be happy. Or you can find out when they really are happy, and go from there.

By April 6, 2012

Article

Startup Secret 54: Build for the 1%

Why you should focus on a tiny sub-set of your target market at first. And why not.

By April 2, 2012

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Startup Secret 53: Seduce like Evernote

Don't sell. Let customers buy. It takes guts, but you'll end up with fans, not just users.

By March 30, 2012

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Startup Secret 52: Be pound wise and penny foolish

You can play the lottery and hope your cool tech company gets acquired, or you can dig in and actually devise a plan for making money.

By March 28, 2012

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Startup Secret 51: Do it like Draw Something

How did an incomplete, oversimplified game get to be worth over $180 million?

By March 26, 2012

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Startup Secret 50: Wait for the right one

Hiring in a rush is never a good idea--unless you're really desperate. But be prepared to pay for it.

By March 23, 2012

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Startup Secret 49: Asphyxiation is a solid strategy

How do you "cut off a competitor's air supply"? Try giving away what they're selling.

By March 21, 2012

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Startup Secret 48: We are programmed to receive

Listening to questions--and answering them--is as important a skill as giving the pitch, whether you're on a stage or in a one-on-one meeting.

By March 19, 2012

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Startup Secret 47: Do the right thing

A startup guy dips way too far into personal funds for his startup, but you can't argue with the outcome.

By March 16, 2012

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Startup Secret 46: Beginner's mind at Personal Capital

Former CEO of Intuit and Paypal launches a financial management startup that takes on establishment money.

By March 14, 2012