A fourth-quarter jump in the customer turnover rate underscores the increasingly volatile environment for wireless carriers that even Verizon can no longer avoid.
Though it still lags in overall number of subscribers, the carrier beat rivals last quarter in terms of gaining new customers and keeping old ones, according to a research firm.
In a surprise move, Sprint counters its industry brethren by saying the FCC's plan won't prevent it from further investing in its broadband network.
The carrier gets aggressive with an offer to slash monthly data prices for new customers switching from Sprint's biggest rivals.
At $20, Sprint is offering twice as much data as Verizon and more than three times the data as AT&T.
The largest wireless carrier in the US took CNET on a tour of its New Jersey lab where the company puts phones through thousands of test cases.
Geared toward business, the new wireless plan offers as much as 200GB of data that can be shared between up to 50 lines.
The carrier will also offer up to $350 per line to T-Mo subscribers to cover costs related to switching networks.
Marcelo Claure says he's on a mission to make it clear that Sprint stands for the best value in wireless.
As all the carriers duke it out for consumers' affections, the gains last quarter keep Sprint just ahead of T-Mobile in terms of total customers.