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A fourth-quarter jump in the customer turnover rate underscores the increasingly volatile environment for wireless carriers that even Verizon can no longer avoid.
The wireless carrier adds to its many promotions with a $5-a-month program called "Score," designed to unlock lower smartphone prices.
Verizon CFO Fran Shammo says the carrier won't be following AT&T and T-Mobile's lead.
Big Red's latest move gives prepaid subscribers more wiggle room for data consumption.
The carrier will also offer up to $350 per line to T-Mo subscribers to cover costs related to switching networks.
The carrier gets aggressive with an offer to slash monthly data prices for new customers switching from Sprint's biggest rivals.
At $20, Sprint is offering twice as much data as Verizon and more than three times the data as AT&T.
The largest wireless carrier in the US took CNET on a tour of its New Jersey lab where the company puts phones through thousands of test cases.
Geared toward business, the new wireless plan offers as much as 200GB of data that can be shared between up to 50 lines.