79 Results for

sponsorships

Article

Samsung set to splash out $20m on Jay-Z mobile sponsorship

Samsung is reportedly set to sign one of the biggest sponsorship deals in tech history by splurging $20m on the rapper and impresario.

By June 5, 2013

Article

Ethics watch: Yelp's sponsorship program

Yelp has a program for businesses to buy into enhanced services. The majority of this program is standard fare, with the exception of enhanced business profiles, something that can give an edge to businesses willing to pay up.

By April 5, 2007

Article

Microsoft's YouTube channel hacked

Videos on the software giant's page have been replaced with solicitations for sponsorships.

By October 23, 2011

Article

Nissan returns to racing to rev recognition

Automotive News reports on Nissan's return to professional racing sponsorships.

By April 1, 2011

Article

Apple fanboys turn pro

Even more sponsorships, marketing giveaways, and hired runners wormed their way into the iPad lines today, increasingly clouding what had been the domain of gadget enthusiasts.

By March 16, 2012

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How touring bands deal with high gas prices

With gas prices over $4 per gallon with no signs of dropping soon, bands are considering solutions like touring by bike, modifying the band van to run on biodiesel, and corporate sponsorships.

By June 17, 2008

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Yahoo buys startup RayV to bolster online video streaming

The Internet portal shores up the technology behind its aggressive push into the online media scrum.

By July 11, 2014

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Ads in space: Mars One offers interplanetary product placement

Mars One hopes to lure investors with an opportunity to send marketing materials all the way to the Red Planet.

By June 30, 2014

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Twitter amps up program to display videos in your timeline

A partnership newly dubbed Twitter Amplify will see more companies integrate video clips and ads into their tweets.

By May 23, 2013

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Ad sales slump but Yahoo promises an Alibaba payday

CEO Marissa Mayer tells investors they'll share in half the proceeds from Alibaba's blockbuster IPO. Yahoo also plans on holding on to a larger stake in the Chinese e-commerce firm than previously reported.

By July 15, 2014