87 Results for

sponsorships

Article

​Generation YouTube: Today's fastest-rising stars aren't coming out of Hollywood

Thanks to the popularity of online media sites like YouTube, mainstream entertainment soon may look more like that kid clowning around in front of a laptop camera.

By April 23, 2015

Article

Samsung set to splash out $20m on Jay-Z mobile sponsorship

Samsung is reportedly set to sign one of the biggest sponsorship deals in tech history by splurging $20m on the rapper and impresario.

By June 5, 2013

Article

For Google and search ad revenue, it's a glass half full

Google owns about 55 percent of the search ad business, but it's still way ahead of its competitors -- despite Baidu's strength in the big China market.

By March 31, 2015

Article

It pays to be social, not Yahoo, in US digital display ad biz

Facebook and Twitter will combine to own a third of the US display ad market in 2017, according to research firm eMarketer.

By March 26, 2015

Article

Xiaomi to partner on 'smart' sneakers

Partner Li-Ning, a sneakers maker that burst onto the international scene at the 2008 Olympics, is back to mainly selling in China. It's hoping that a deal with rising-star Xiaomi will give it another shot.

By March 16, 2015

Article

Why ZTE and Alcatel are smartphone makers to watch out for

Both companies will be coming on strong in the US as they fight to capture your attention. They won't find it easy going.

By January 9, 2015

Article

Grumpy cat made $100 million last year? Oh, no

It's got a deformity. That's why it's grumpy. Humanity can't get enough of staring at it. But did this cat really make $100 million? It seems not.

By December 8, 2014

Article

'The Force Awakens' trailer, now with more Wes Anderson and Michael Bay

Wouldn't the trailer for "The Force Awakens" be better with more explosions, French music and Rick Moranis? Parodies imagine Michael Bay, Wes Anderson and Mel Brooks as directors.

By December 4, 2014

Article

Attention, artists: Streaming music is the inescapable future. Embrace it

Music's bedrock business will be selling access to streams, not ownership of tunes. So what does that mean for the artists you love? It should be music to their ears.

By November 14, 2014

Article

ZTE sticks with direct-to-US consumer strategy for Nubia line

CEO of ZTE's US business tells CNET he prefers the unlocked route for the company's high-end line of smartphones because a carrier partnership means more compromises.

By October 27, 2014