73 Results for



Samsung set to splash out $20m on Jay-Z mobile sponsorship

Samsung is reportedly set to sign one of the biggest sponsorship deals in tech history by splurging $20m on the rapper and impresario.

By Jun. 5, 2013


Ethics watch: Yelp's sponsorship program

Yelp has a program for businesses to buy into enhanced services. The majority of this program is standard fare, with the exception of enhanced business profiles, something that can give an edge to businesses willing to pay up.

By Apr. 5, 2007


Ads in space: Mars One offers interplanetary product placement

Mars One hopes to lure investors with an opportunity to send marketing materials all the way to the Red Planet.

By Jun. 30, 2014


Twitter amps up program to display videos in your timeline

A partnership newly dubbed Twitter Amplify will see more companies integrate video clips and ads into their tweets.

By May. 23, 2013


Twitter launches advertising tool to target TV conversations

The feature allows marketers to engage Twitter users talking about specific programs with Promoted Tweets.

By Nov. 21, 2013


Yahoo announces first two original TV series

Yahoo, one of the latest tech companies trying to cash in on original TV programming, is banking on comedy with two series from the creator of "Freaks and Geeks" and a veteran of "The Office."

By Apr. 28, 2014


New Aussie TV project free through BitTorrent

Sydney-based production company Sl8it has today published the pilot episode of its supernatural TV series deadside to peer-to-peer video-sharing service Vodo.net, following in the footsteps of the Aussie filmmakers behind last year's The Tunnel.

By Apr. 11, 2012


Microsoft's YouTube channel hacked

Videos on the software giant's page have been replaced with solicitations for sponsorships.

By Oct. 23, 2011


Startup Secret 39: Go where your users take you

If its feels like your users are fighting your business plan, you're doing it wrong.

By Feb. 27, 2012


Social marketing a big deal? Google thinks so, buys Wildfire

Buying way into the social ad business, Google gets its hands on some viral marketing campaign experts.

By Jul. 31, 2012