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Samsung set to splash out $20m on Jay-Z mobile sponsorship

Samsung is reportedly set to sign one of the biggest sponsorship deals in tech history by splurging $20m on the rapper and impresario.

By June 5, 2013


Ethics watch: Yelp's sponsorship program

Yelp has a program for businesses to buy into enhanced services. The majority of this program is standard fare, with the exception of enhanced business profiles, something that can give an edge to businesses willing to pay up.

By April 5, 2007


Microsoft's YouTube channel hacked

Videos on the software giant's page have been replaced with solicitations for sponsorships.

By October 23, 2011


Nissan returns to racing to rev recognition

Automotive News reports on Nissan's return to professional racing sponsorships.

By April 1, 2011


Apple fanboys turn pro

Even more sponsorships, marketing giveaways, and hired runners wormed their way into the iPad lines today, increasingly clouding what had been the domain of gadget enthusiasts.

By March 16, 2012


How touring bands deal with high gas prices

With gas prices over $4 per gallon with no signs of dropping soon, bands are considering solutions like touring by bike, modifying the band van to run on biodiesel, and corporate sponsorships.

By June 17, 2008


Yahoo buys startup RayV to bolster online video streaming

The Internet portal shores up the technology behind its aggressive push into the online media scrum.

By July 11, 2014


Ads in space: Mars One offers interplanetary product placement

Mars One hopes to lure investors with an opportunity to send marketing materials all the way to the Red Planet.

By June 30, 2014


Twitter amps up program to display videos in your timeline

A partnership newly dubbed Twitter Amplify will see more companies integrate video clips and ads into their tweets.

By May 23, 2013


Marketers embrace user-generated content revolution

While some critics dismiss user-generated content as amateur and rife with licensing issues, marketers and advertisers are exploring business models to generate revenue. These include product placement, sponsorships and contests. We hear from Charlene Li, principal analyst at Forrester, Andrew Keen, author of Cult of the Amateur, and Dan Farber, ZDNet editor in chief.

November 2, 2007