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Samsung is reportedly set to sign one of the biggest sponsorship deals in tech history by splurging $20m on the rapper and impresario.
Yelp has a program for businesses to buy into enhanced services. The majority of this program is standard fare, with the exception of enhanced business profiles, something that can give an edge to businesses willing to pay up.
Mars One hopes to lure investors with an opportunity to send marketing materials all the way to the Red Planet.
A partnership newly dubbed Twitter Amplify will see more companies integrate video clips and ads into their tweets.
The feature allows marketers to engage Twitter users talking about specific programs with Promoted Tweets.
Yahoo, one of the latest tech companies trying to cash in on original TV programming, is banking on comedy with two series from the creator of "Freaks and Geeks" and a veteran of "The Office."
Sydney-based production company Sl8it has today published the pilot episode of its supernatural TV series deadside to peer-to-peer video-sharing service Vodo.net, following in the footsteps of the Aussie filmmakers behind last year's The Tunnel.
Videos on the software giant's page have been replaced with solicitations for sponsorships.
If its feels like your users are fighting your business plan, you're doing it wrong.
Buying way into the social ad business, Google gets its hands on some viral marketing campaign experts.