83 Results for

sponsorships

Article

Samsung set to splash out $20m on Jay-Z mobile sponsorship

Samsung is reportedly set to sign one of the biggest sponsorship deals in tech history by splurging $20m on the rapper and impresario.

By June 5, 2013

Article

Grumpy cat made $100 million last year? Oh, no

It's got a deformity. That's why it's grumpy. Humanity can't get enough of staring at it. But did this cat really make $100 million? It seems not.

By December 8, 2014

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'The Force Awakens' trailer, now with more Wes Anderson and Michael Bay

Wouldn't the trailer for "The Force Awakens" be better with more explosions, French music and Rick Moranis? Parodies imagine Michael Bay, Wes Anderson and Mel Brooks as directors.

By December 4, 2014

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Attention, artists: Streaming music is the inescapable future. Embrace it

Music's bedrock business will be selling access to streams, not ownership of tunes. So what does that mean for the artists you love? It should be music to their ears.

By November 14, 2014

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ZTE sticks with direct-to-US consumer strategy for Nubia line

CEO of ZTE's US business tells CNET he prefers the unlocked route for the company's high-end line of smartphones because a carrier partnership means more compromises.

By October 27, 2014

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Ad sales slump but Yahoo promises an Alibaba payday

CEO Marissa Mayer tells investors they'll share in half the proceeds from Alibaba's blockbuster IPO. Yahoo also plans on holding on to a larger stake in the Chinese e-commerce firm than previously reported.

By July 15, 2014

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Yahoo buys startup RayV to bolster online video streaming

The Internet portal shores up the technology behind its aggressive push into the online media scrum.

By July 11, 2014

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Ads in space: Mars One offers interplanetary product placement

Mars One hopes to lure investors with an opportunity to send marketing materials all the way to the Red Planet.

By June 30, 2014

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Yahoo announces first two original TV series

Yahoo, one of the latest tech companies trying to cash in on original TV programming, is banking on comedy with two series from the creator of "Freaks and Geeks" and a veteran of "The Office."

By April 28, 2014

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Twitter launches advertising tool to target TV conversations

The feature allows marketers to engage Twitter users talking about specific programs with Promoted Tweets.

By November 21, 2013