By contrast, Microsoft's most recent public count in November noted Xbox One sales at around 10 million, though that figure is likely much higher after a strong holiday-shopping season.
The e-commerce giant has been behind Apple and Google in the app store race, though it's taken steps to improve its offering and those are starting to pay off.
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While it might not have the immediate heirloom appeal of other $10,000 watches, the materials used in the highest-end Apple Watch could potentially run the cost up that high.
Subscribers to Amazon's service in the US lay out $1,500 a year on average, more than twice the $625 spent by non-Prime shoppers, new research shows.
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Thanksgiving may be American, but sales in the UK, France, Germany and China show the consumer frenzy is becoming a broader phenomenon.
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The electric-car maker also says problems upgrading the assembly line reduced production of the Model S and forecasts 2,000 fewer units will be delivered this year.