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The new lens, with a fast F2.8 design, can counteract camera shake with vibration compensation that Nikon and Canon competitors currently lack.
The fixed-lens RX10 II and RX100 IV use a unique 1-inch stacked image sensor for 40x superslow-motion capture, 4K video shooting; A7R II mirrorless interchangeable lens camera has world's first back-illuminated 35mm full-frame sensor.
The non-weather-sealed version of the lens is imminent.
Finally, a pro staple 70-200mm f2.8 and a new weatherproof telephoto zoom.
Ahead of Photokina, the Japanese lensmaker announces a coming 15-30mm model that combines a fast f2.8 aperture with image stabilization.
Not to be left behind in the supertelephoto zoom department, Sigma literally one-ups one of its main rivals with the announcement of two different 150-600mm zoom designs.
From CX to full-frame, Tamron's releasing several lenses next week.
The Los Angeles Times is reporting that former Microsoft CEO Steve Ballmer is buying the LA Clippers from the controversial Sterling family.
Lenses with 16-300mm and 28-300mm zoom ranges could appeal to travel photographers and others who want an all-in-one design.
The third-party lensmaker's new supertelephoto won't cost much more than an earlier 200-500mm model with no image stabilization.