The "YouTube for audio" is the latest streaming-music site to tout new ways artists can commercialize. Of course, for its 175 million monthly listeners, that means commercials.
SoundCloud is the latest service to gain support on the Sonos wireless home audio system.
What could've been the social network's biggest acquisition to date now appears to be kaput, according to reports.
A "YouTube for audio" acquisition would instantly give Twitter wide access to the music industry -- but it would be pricey.
The company apparently held talks with Soundcloud but decided not do so with Pandora or Spotify, despite considering acquisition bids.
People now can link better with Facebook and other outside sites, find new music, and search faster, says CEO Alex Ljung.
Some say the next killer app is sound and a new Flipboard update out today offers more news and updates you can listen to instead of read.
The funding round for the Web audio host reportedly nets $50 million, which would give the company a $200 million valuation.
Social media may work better for musicians when they ask other artists to recommend their music. CNET talks with Headliner.fm founder Mike More at the MusicTech Summit in S.F.
For Manolo Espinosa, head of audio at SoundCloud, a typical day can involve chasing down presidential candidates and trying to get journalists to use his popular service. CNET spent a day with him.