The "YouTube for audio" is the latest streaming-music site to tout new ways artists can commercialize. Of course, for its 175 million monthly listeners, that means commercials.
SoundCloud is the latest service to gain support on the Sonos wireless home audio system.
The company apparently held talks with Soundcloud but decided not do so with Pandora or Spotify, despite considering acquisition bids.
What could've been the social network's biggest acquisition to date now appears to be kaput, according to reports.
A "YouTube for audio" acquisition would instantly give Twitter wide access to the music industry -- but it would be pricey.
People now can link better with Facebook and other outside sites, find new music, and search faster, says CEO Alex Ljung.
Some say the next killer app is sound and a new Flipboard update out today offers more news and updates you can listen to instead of read.
Commentary: The quiet demise of Apple's iPod Classic prompts CNET's Nick Statt to reflect on the time before streaming services -- when music was first set free.
Commentary: Sonos has done a great job of keeping competition at bay over the years, but a new industry initiative promises to crank up the volume on multiroom audio.
The Big G's investment arm Google Ventures is sending $100m to Europe to fund the next Spotify, Soundcloud or Skype.