Sonim brought in a Muay Thai mixed martial artist up-and-comer to help sell an ultradurable cell phone.
The Sonim XP Strike IS is a tough, Intrinsically Safe handset from Sprint.
Sprint's first Sonim handset, the ultratough, waterproof XP Strike, is equipped with a 2-megapixel camera, an FM radio, and an LED flashlight.
Available now for $129.99, the Sonim XP Strike from Sprint features push-to-talk Direct Connect and a rugged exterior.
The Sonim XP3300 Force handset promises nearly a day of talktime and an 'ultra-rugged' design that laughs in the face of big drops, antifreeze and, er, concrete.
Though Sonim's ultra-durable phones have been around for years, the Armor XP3400 is the first model to land at a U.S. carrier.
Sonim's new phones may look just like the old brood, but there are slight differences, like support for NFC and push-to-talk.
While the Sonim XP Strike is tough as nails, Sprint has other rugged devices that are better not only in performance, but in price too.
The Sonim XP3300 Force ruggedized phone goes up against its toughest foe yet, the "Will it Blend?" Blendtec blender. It takes its punishment and returns to ring another day.
Samsung is reportedly planning a water-proof and dust-proof version of the Galaxy S4 to make a splash in the next few weeks.