Google and Internet provider Sonic.net are the latest companies to be swept up in a criminal investigation relating to WikiLeaks.
MTVi is launching a multimillion-dollar ad campaign for its music information site SonicNet. The ad campaign will feature popular artists, such as Christina Aguilera, Sting, Yo-Yo Ma and James Brown, touting the slogan: "me music, it's mine." The commercials will air on national and local broadcast outlets during popular TV shows, such as "Frasier," "ER" and "Ally McBeal."
Viacom's SonicNet is the latest Net radio site to go from streaming songs to pitching tunes for download--a stepping stone in its strategy to put music listeners one click away from buying digital tracks.
America Online has struck a deal with SonicNet, a unit of TCI, for the music site to become an anchor tenant on the online giant's proprietary service. SonicNet will be featured on AOL's music channel, where users can access the company's music news, album reviews, artist chats, and live concert Webcasts, as well as music video and audio clips. Financial terms of the deal were not disclosed.
TCI Music's SonicNet and Macromedia's ShockRave have launched FlashRadio, a site that will bring together music from SonicNet Web radio channels and Shockwave animations in what creators are calling "the spirit of a rave." FlashRadio's visuals will differ from the videos seen on MTV in that they will not be synchronized with the songs. Synchronized animations would require permission from bands, while ongoing animations do not.
Online community site TheGlobe.com has signed a content agreement to feature music news and information from SonicNet on its site. The agreement allows SonicNet to provide music news, album reviews, and entertainment content on TheGlobe's Arts & Entertainment channel. Terms of the partnership were not disclosed.
Music site SonicNet is entering an alliance with music video network The Box to offer viewers SonicNet Music News programming. A 90-second video presentation by SonicNet Music News will appear on the network and its Web site, and will be updated three to six times per day, the firms said. Both firms are owned by the music arm of Tele-Communications Incorporated.
The revamped Web site will make a soft launch Monday in an effort to push ahead in a crowded, competitive market.
The relaunch, set for March, is part of a strategy to create a music-oriented Web community and battle intense competition.
Paradigm Music Entertainment has acquired alternative music site SonicNet. Terms of the transaction were not disclosed. SonicNet's financial backers - on-line service Prodigy and multimedia company Sunshine Interactive Network - will keep a hand in the venture via minority stakes in Paradigm, a year-old music company run by music veteran Thomas McPartland, the companies announced today.