6 Results for

sobe

Article

CBS to run video ad in magazine this fall

A September issue of Entertainment Weekly will feature a video chip ad that can handle 40 minutes of fall TV previews--but only for subscribers in New York and LA.

By Aug. 19, 2009

Article

A waterfall of Pepsi at SXSWi

The beverage giant has reached out to the social-media crowd like nothing else. So what does it hope to get out of its SXSWi marketing blitz?

By Mar. 15, 2010

Article

Intel, DreamWorks take 3D graphics to Super Bowl

The chipmaker and the movie maker plan to show off the fruits of their 3D collaboration on Super Bowl Sunday.

By Jan. 29, 2009

Article

Super Bowl ads reveal big companies don't get it

Super Bowl ads will be a big talk of the day, and at $2.7 million a pop, companies are hoping that there will be a lot of talk that continues long beyond today. Too bad that so many of the commercials were so 1.0.

By Feb. 4, 2008

Article

The tech that makes the Super Bowl super

Before the Steelers and Cardinals battle it out in the big game on Sunday, the NFL, NBC, and other companies deploy all kinds of technology few will ever know about or see.

By Jan. 30, 2009

Article

Tech ads on the sidelines at this year's Super Bowl

The annual football extravaganza will have fewer ads from tech companies than in the past--but then again, they still haven't regained the momentum they had during the dot-com boom.

By Jan. 30, 2009