A September issue of Entertainment Weekly will feature a video chip ad that can handle 40 minutes of fall TV previews--but only for subscribers in New York and LA.
The beverage giant has reached out to the social-media crowd like nothing else. So what does it hope to get out of its SXSWi marketing blitz?
The chipmaker and the movie maker plan to show off the fruits of their 3D collaboration on Super Bowl Sunday.
Super Bowl ads will be a big talk of the day, and at $2.7 million a pop, companies are hoping that there will be a lot of talk that continues long beyond today. Too bad that so many of the commercials were so 1.0.
Before the Steelers and Cardinals battle it out in the big game on Sunday, the NFL, NBC, and other companies deploy all kinds of technology few will ever know about or see.
The annual football extravaganza will have fewer ads from tech companies than in the past--but then again, they still haven't regained the momentum they had during the dot-com boom.