5 Results for

siegel+gale

Article

Samsung Galaxy simpler than iPhone, survey says

In deep, deep research conducted by branding company Siegel+Gale, Samsung's Galaxy phones have allegedly overcome the iPhone when it comes to ease of use.

By April 9, 2013

Article

Would Target and Sam's Club be drag on Apple's upscale image?

The rise of Apple's stores is one of the past decade's great retail stories. So, why then does the company continue to creep back into the big-box outlets and will this hurt the brand?

By February 13, 2012

Article

Qwikster nixed, Netflix catches some flak

Wall Street embraces Netflix's decision to cancel the spinoff of its DVD-by-mail service, but some subscribers find the company's moves just too erratic. Netflix's history shows company is unafraid to change its mind.

By October 10, 2011

Article

Netflix now tone-deaf on public perception

Why not spell out the reasons for the price increase instead of cheering a potential $1 billion payday? Public-relations experts say there's a better way to deliver bad news to subscribers.

By July 26, 2011

Article

A conversation with Microsoft's marketing strategist

In an interview, David Webster talks about the future of Microsoft's advertising, the impending launch of Natal and Windows Phone, and the challenges of going up against Apple.

By March 29, 2010