Prepare for an "emerging battleground" between the Apple Watch and Android Wear devices, says market researcher IDC.
Smartwatches and activity trackers were a hot item in the first quarter of the year, according to IDC. Now we'll have to see what effect the Apple Watch has.
So much for last year's uptick. But even with an overall decline in the first quarter, the top two players -- Lenovo and HP -- eked out higher shipments.
The two Korean companies top global rankings with a combined market share of nearly 38 percent.
The six smartwatches running Google's mobile operating system for wearable devices grabbed only 15.6 percent of the smart-band market last year, says research firm Canalys.
In the fourth quarter, four of the top five tablet makers saw shipments tumble. That lone uptick wasn't for Apple or Samsung, and certainly not for Amazon.
For the first time ever, shipments of Android smartphones fell in the holiday quarter.
That gave Google's mobile operating system 81 percent of the worldwide market in 2014, compared with 15 percent for Apple's iOS.
If Morgan Stanley's prediction of 69 million iPhone shipments is accurate, the figure would far surpass the 51 million iPhones that Apple actually moved during the final quarter of 2013.
The company has changed its wordmark to reinforce the importance of mobile devices and to give the logo a more "approachable" feel.