If Morgan Stanley's prediction of 69 million iPhone shipments is accurate, the figure would far surpass the 51 million iPhones that Apple actually moved during the final quarter of 2013.
Shipments of Chinese handsets for 2014 have totalled over 450 million, accounting for nearly 40 percent of the global total, set to exceed 50 percent by 2016.
After several slow quarters, a report from DisplaySearch on global TV shipments suggests consumers may be ready for new TVs.
The company says it was able to double the amount of shipments on the premium side of the market and that it shipped nearly 17 million units worldwide in the third quarter.
Apple and Samsung will account for almost half of those shipments, but vendors in emerging regions will increasingly move the market, says research firm Juniper Research.
Emerging markets are still showing interest in new tablets, but that isn't enough to sustain IDC's prior forecast for this year.
Shipments of notebooks hit 41.5 million in the second quarter, a gain of only 1 percent, but not too shabby after seven straight quarters of declines, says NPD.
Between April and June, a whopping 255.3 million Android-based smartphones were shipped worldwide.
The company says smartphones accounted for over half of its total mobile device shipments in the first half of the year.
South Korean electronics giant says it shipped 14.5 million smartphones in the quarter, a 20 percent year-over-year increase.