The company has a marketing deal with Marvel, and will be releasing an Iron Man edition of the Galaxy S6 Edge, but could more futuristic devices be coming too?
The company is working to diversify its business as smartphone sales continue to slump.
The independent group will focus on cutting-edge fields including virtual reality, robotics, 3D printing, drones and autonomous vehicles.
Judge Lucy Koh has denied Apple's renewed request for a permanent ban of 23 Samsung smartphones and tablets.
It looks like we may well have another California trial between the two mobile-gadget giants, as efforts to reach a deal fall flat.
That's the word from Samsung Mobile's co-CEO Shin Jong-kyun, who also said the company plans to compete hard with Apple in China and Japan.
Not to be outdone by Apple, Samsung has picked up the A7 gauntlet and promises 64-bit chips for its next Galaxy range.
Oh yeah, Samsung will do 64-bit chip too. But don't expect to see a 64-bit Galaxy product shipping next month.
Samsung co-CEO Shin Jong-kyun has said that the smartphone will have shipped 10 million units by the end of this week.
CEO Mark Zuckerberg has met with Samsung's president to reportedly discuss a partnership that would boost the social network's advertising sales on mobile phones.